If you are in the Santa Monica, California area on April 30, 2022 and you love books, you might want to attend the Yallwest Book Festival where more than 60 authors are participating in book signings, panels, and giveaways. There will be food trucks, rock ‘n’ roll, and photo ops too. Plus notable TV, film, video game, and comic creators will be in attendance.
If you are in the Santa Monica, California area on April 24-25, 2020 and you love books, you might want to attend the Yallwest Book Festivalwhere more than 100 authors are participating in book signings, panels, giveaways. There will be food trucks, rock ‘n’ roll, and photo ops too. Plus notable TV, film, video game, and comic creators will be in attendance.
Some of the fantastic author lineup includes:
Stephanie Garber (New York Times Bestselling Author of CARAVAL, also optioned for film)
Becky Abertalli (New York Times Bestselling author of SIMON VS THE HOMO SAPIENS AGENDA, also a motion picture)
Please note, these are solely my thoughts and nothing more. But, I had to share, regardless of how shallow my readers might think me to be. Recently I got asked to select a free book from a publisher to read. It was my choice, so I could’ve selected anything. I was slightly familiar with the publisher, since I know someone that edits for them. Thus, I was thrilled to take my freebie! (Besides…booooooks people!)
Now, we’ve all heard the phrase “don’t judge a book by its cover”. And sure, this holds true for many things, especially humans. But in marketing, what’s in front of a consumer must be visually stimulating. And I confess, I am a consumer that needs roused to pick up a book before I’ve ever read the blurb. But from a marketing standpoint, this is just smart business!
So, imagine my dismay as I perused unpleasant cover art from various titles to select my awarded freebie. Most looked cheaply done or simply didn’t mesh with the title. And forgive me for this, but I judge the lack of detail given to a book’s cover as indication of the lack of editing probably given to the story. My eyes will roam over the cover and move along to the next. And with technology today, there simply isn’t a good reason to have bad cover art!
As authors, we don’t always have control over the cover art, but I’d stress to stand ground when something seems extremely off or comes across cheap in appearance. Should a writer want a lovely embracing couple on their horror book? No, this would lead readers to think it’s a love story and could result in bad reviews from romance readers. And authors wouldn’t want a picture of an ocean if their entire story is set within a magical forest. Why would authors expect anything less than perfect for their book baby? This is even more important for authors self publishing. Take the same amount of time on the cover art as you spend on editing. If you hire out the art, be sure to check previous work before settling on the artist or company. This is about proper marketing. Give the reader a reason to pick up the book BEFORE they’ve read the blurb!
The World Illustration Awards are open to illustrators in any country working in any medium or context. Work must be entered as either a New Talent entry or a Professional entry. There are eight categories for works to be submitted. However, keep in mind there is an entry fee for this contest.
All submissions should be completed by Monday, February 6, 2017. All category winners will receive a complimentary software package from the Design Category sponsor, Affinity Designer.