*This post also appears as a guest post today on Brenda Drake’s blog. We like to cover our bases pre-Pitch Madness!

Publishing has evolved into a pretty fascinating thing over the past decade—new publishers opening, old publishers folding or merging, the rise of self-publishing… the options seem pretty endless. And the best thing about having so many options is that truly, what’s the best option for one book might not be the best for another, and encompassing different methods in order to optimize your sales is now a very real—and, in my opinion, very freaking awesome—way to build a writing career.

But, notice I said “what’s the best option for one book might not be the best for the other.” As in, each book might have its own best path. What this means is, your contemporary NA might do best self-pubbed, while having an agent sub to big houses might…